Hello!

With over 15 years of experience in luxury lifestyle media, I’ve worked for and with Asia’s leading lifestyle media publications including Tatler Asia, Prestige, Lifestyle Asia, CNA Luxury, LUXE City Guides and South China Morning Post – just to name a few.

Now as a freelance writer, editor, content strategist and coach, I help individuals and brands tell their unique stories through strategic content creation, consultation and coaching.

I’m Erica – a freelance writer, editor, content strategist and coach in Hong Kong.

Services

  • Complete audit of your current content, plus a comprehensive report on how to improve it.

  • Creative and professional copywriting for your website, landing pages, blog articles, email newsletters, social media, marketing materials, and more.

  • Bespoke content marketing plan to make sure your content reaches the right people, in the right place, at the right time, and in the right format.

  • 1-on-1 personalised coaching sessions to help keep you accountable and on track to reaching your goals – content-related or not.

Whether you are looking for a freelance writer, editor or copywriter or someone to help you formulate and/or manage your content, communications and marketing strategy, let’s discuss!

Let’s work together

@wafflerica

@wafflerica

Something you should know about me: besides my love for writing, I also love waffles (especially Liege waffles).

#crofflesarenotwaffles

Care to discuss? Get in touch!