About
Erica Fong is a professional writer, editor and content strategist based in Hong Kong. Originally from Vancouver, Canada, she has over a decade of experience in leadership positions with Asia Pacific’s leading luxury lifestyle titles, including Regional Managing Editor at Lifestyle Asia and Head of Digital Content at Tatler Asia, Hong Kong.
Since starting her own content studio in late-2019, she has managed and produced content for LUXE City Guides, South China Morning Post, Tatler Asia, Prestige Magazine, Zolima CityMag, Legend Publishing, CNA Luxury, DestinAsian and more, whilst offering bespoke content strategy for a variety of corporate and lifestyle clients.
Prior to working in media, Erica was the lead copywriter for NIKE’s European headquarters in Amsterdam and a marketing communications specialist for Alibaba.com in Hong Kong.
Erica is especially passionate about luxury travel, wellness, sustainability and culture. In her spare time, she runs Healthy Hong Kong, doodles for Miss Fong in Hong Kong, and muses about all things Asian on her latest project, Ricefolk.
Accredited with the International Coach Federation (ICF) at the ACC level, she is also available for 1-on-1 coaching on the topics of content creation, starting your own business, freelance writing, solo travelling, life goals and anything else you’d like to discuss in about! :)